The Bushin logo is based upon, Ensō a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensō is one of the most common subjects of Japanese calligraphy even though it is a symbol and not a character. It symbolizes enlightenment, strength, elegance, the Universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art.

 

Bushin, pronounced Bu Shin is a Japanese term which translates as "the spirit/mind of stopping the sword". The first part of the phrase, Bu, means a way to put an end to contentious swords and the latter part, shin, means the mind and spirit which are one. While warrior arts (budo) of the past have translated 'Bushin' as "warrior spirit", the essence of the phrase has evolved away from 'a common warrior' into a person seeking a Method of Natural Harmony and Right Livelihood.